Digitalization of Viru Centre advertising spaces
Digitalization of Viru Centre advertising spaces continued in 2020 in collaboration with Ledzep. In addition to existing screens, Viru Keskus is planning to add up to 400 m2 of digital screens for commercial content. As of now, we have installed 11 additional screens to various areas around the centre. We have installed two massive P4 LED screens at the atrium. The larger of the two is almost 45 m2, thus being the Baltics’ largest indoor Samsung LED screen. In addition, we have installed LCD screens at entrances as well as at the sheltered parking area. All LCD screens have been placed into a weather- and vandal-proof protective cases.